What is SEO and How Does it Work? | Types of SEO
Introduction
SEO stands for search engine optimization. It optimize our website or content to get more visibility and rank high on the search engine.
It makes your website better so that Google shows it to more people. In this article, you will learn real-world examples to learn and how it works.
What is SEO and How Does it Work?
We can say Google is a Library and SEO is a way to organize a book (website) into the Library (Search Engine). Google recommends the website to people who are searching for it. If someone searches “Best phone under $300,” the Search Engine Optimization helps your blog or product to show up on the first page of Google or any search engine.
How Does SEO Work?
SEO works through three main things:
1)Keywords: These are the words people type into Google.
2) Content: Google loves helpful content. If your article or video solves a problem, it ranks higher.
3) Links: When other websites link to yours, it tells Google, ‘Hey, this site is trustworthy!
4) Technical: It also includes technical parts like
- website speed,
- mobile-friendliness,
- and clean code.
Types of SEO?
There are two types
- On-Page SEO
- Off-Page SEO
- Technical SEO is part of On-Page
1) On-Page: On-page SEO refers to what is onsite your page that you can control on your website.
Includes:
- Keywords
- Titles & Headings
- Content
- Images
- Internal & External links
2) Off-Page: It refers to what others say about your site or link your site to their site, which increases your website’s authority and reputation.
Includes:
- Backlinks from other websites
- Social Sharing
- Brand Mention
3) Technical: Technical helps search engines crawl and understand your site better.
Includes:
- Fast loading speed
- Mobile-friendliness
- Secure (HTTPS)
- No broken links or errors
- Organized code
- Structure (like sitemaps)
Conclusion
- On-Page = What you write and show
- Off-Page = What others say about you
- Technical = How smooth is your site running for both users and robots?